7 REASONS TO BUILD A FRAGRANCE WARDROBE

Why settle for one signature scent?

A fresh scent for the day. Something warmer for tonight. WAER makes room for both.

Fine fragrances in 10ml vials that swap into a reusable travel case. Choose your scents, choose your case and change with your plans.

TAKE THE SCENT QUIZ

10ml fragrances £20 each. Case sold separately. One-off purchases available.

Why settle for one signature scent?

I love the way the perfumes fit into the stylish holder, so you’ve instantly got a purse spray to take anywhere you go.

— Yvonne F

Each day I could pick a new fragrance to try, and each one was different and captivating.

— Jayne B

If you’re on the fence, give them a go. I bet you’ll find a scent you love. Genuinely fantastic scents.

— Lisa W

Reason 01: A scent for every version of you.

You don’t wear the same outfit to work, dinner and a weekend away. Fragrance can be another part of getting dressed.

Build a small collection you can rotate with your mood and plans. Keep your favourite in the mix, then give yourself a few more options.

A scent for every version of you.

Reason 02: Build your collection one £20 scent at a time.

A fragrance wardrobe does not have to mean buying several full-size bottles at once.

Individual WAER fragrances cost £20 for 10ml. Start with the scents that appeal to you and add another when you feel like a change.

Choose a reusable case separately to carry them in. You can buy once; joining WAER+ is optional.

TAKE THE SCENT QUIZ

Reason 03: Small format. Fragrance that stays with you.

WAER fragrances are created by expert perfumers, with a 20% fragrance concentration and around six to eight hours of wear. Wear time varies by scent, skin and application.

“The longevity is incredible. I'm a fragrance writer so have tested a LOT of perfumes and I'm super impressed.”

— Amy B

Small format. Fragrance that stays with you.

Reason 04: Your fragrance goes where you go.

Desk to dinner. Gym to drinks. Slip your 10ml vial into the reusable case and take it with you.

Choose Petal, Ecru, Grass, Ink or Chrome to make the outside yours, too.

“I love the way the perfumes fit into the stylish holder, so you’ve instantly got a purse spray to take anywhere you go.”

— Yvonne F

Your fragrance goes where you go.

Reason 05: Keep the case. Change what’s inside.

One case holds one vial at a time. Swap in a different scent when your plans change; keep the others ready for their next turn.

Each 10ml vial gives you around 130 sprays, so you can get to know a fragrance over repeated wears.

When it runs out, replace the vial and keep your case. Choose your favourite again or try something new.

TAKE THE SCENT QUIZ

THREE PLACES TO START

Reason 06: Find your kind of fragrance.

Your wardrobe can have range. Start with a fragrance family you already love, then explore another.

Fruity: explore Bergamot Crush.

Gourmand: explore Vanilla Hour.

Fougère: explore Leather Forest.

Tell the quiz what you like and we’ll suggest where to start.

TAKE THE SCENT QUIZ
Find your kind of fragrance.

A different way to build your collection.

ONE 50–100ML BOTTLE

Format
10ml per fragrance
50–100ml of one fragrance
Your collection
Choose multiple scents to rotate
Choose one scent in a larger size
Choosing
Quiz recommendations to start from
Choose the fragrance you want
TAKE THE SCENT QUIZ

10ml fragrances £20 each. Case sold separately.

I love the way the perfumes fit into the stylish holder, so you’ve instantly got a purse spray to take anywhere you go.

— Yvonne F

Each day I could pick a new fragrance to try, and each one was different and captivating.

— Jayne B

If you’re on the fence, give them a go. I bet you’ll find a scent you love. Genuinely fantastic scents.

— Lisa W

YOUR QUIZ RESULTS

Reason 07: Get a starting point picked for you.

Tell us the fragrances you love, the notes you’re drawn to and when you’ll wear them.

Your hero fragrance: a recommended starting point based on your answers.

Two more to explore: suggestions to help you build your wardrobe.

Use your results to choose what you want to try.

TAKE THE SCENT QUIZ

Your results are recommendations. You choose what to buy.

Get a starting point picked for you.

A few things you might be wondering.

What is a fragrance wardrobe?

A collection of scents you wear for different moods, plans and occasions. Start with a couple you love, rotate between them and add more when you feel like it.

Do I need a case for every scent?

No. Your case holds one vial at a time, and you can swap between scents. Keep your other vials ready for their next turn.

How do I choose my first scents?

Start with the quiz. Your answers help us recommend a hero fragrance and two others to explore. You can also browse the collection by the notes you already love.

Do I have to subscribe?

No. You can buy your scents and case as a one-off purchase. WAER+ is an optional subscription.

What happens when a vial runs out?

Keep your case and replace the empty vial with a new one. Pick the same scent again or try something different.

How long does a WAER fragrance last?

WAER fragrances are eau de parfum with a 20% fragrance concentration and are designed to last around six to eight hours. Wear time can vary slightly depending on the scent, your skin and how you apply it.

How long will a 10ml vial last?

Each 10ml vial gives you around 130 sprays. How long it lasts depends on how many sprays you use and how often that scent is in your rotation.

START WITH WHAT YOU LOVE

Which scents belong in your wardrobe?

Take the scent quiz for your hero fragrance and two more to explore.

TAKE THE SCENT QUIZ

Choose your scents. Choose your case. Make it yours.