We didn't see why it should. Somewhere along the way we were all told to find a signature scent. One bottle. One version of you.
Wear it for a decade and let people know you by it. If that works for you, keep it. We just don't think it's the only way.
That's why we decided to build WAER
WHY A WARDROBE
One for the desk. One for dinner. One for when the outfit needs help. Wear them on their own. Wear two together and make something nobody else has.
A 100ml bottle gets one go, in the morning. Then it stays on the shelf. It doesn't come with you. It doesn't get finished. It just fades, and you spent £100’s.
10ml is the size you actually get through. It lives in your bag. It refills when it's empty. And trying something new costs you a refill, not a whole new bottle.
WAER is built by people who know a good one when they wear it. Eight decades in beauty and consumer brands between us.
Expert advice from Lisa Hipgrave, one of the most respected noses in the business. Selected by Florence Roghe, formerly of Soap & Glory and the founding team at Beauty Pie. Made in best in class fragrance houses.
High concentrations. Serious oils. The kind of fragrance that lasts through dinner and gets asked about at the table.
Fragrance is something you wear, so shop for it the way you shop for clothes.
Try things on. Change your mind. Come back to the one you left behind. Wear it on its own, or with another. Nothing here is a commitment.
Freedom to change your mind. And a scent attached to the night you remember.