Petal-soft to full bloom
Floral
Romantic, radiant and expressive. Floral fragrances can feel clean and airy or rich and head-turning.
A familiar feeling
You may know
the family from…
- 01
Coco MademoiselleChanel
- 02
Glossier YouGlossier
- 03
AlienMugler
The WAER edit
Floral,
worn our way.
Different moods. One place in your wardrobe.
Mossy, warm and layered
Chypre
A floral heart set against oakmoss, patchouli and warm woods — structured, grown-up, and never quite sweet.
A familiar feeling
You may know
the family from…
- 01
Coco MademoiselleChanel
- 02
Portrait Of A LadyFrédéric Malle
- 03
EuphoriaCalvin Klein
The WAER edit
Chypre,
worn our way.
Different moods. One place in your wardrobe.
Soft, skin-close and clean
Musk
Florals worn close to the skin, softened by musk until they read as warmth rather than perfume.
A familiar feeling
You may know
the family from…
- 01
Glossier YouGlossier
- 02
Nº 19 (Parfum)Chanel
- 03
Fleur De Peau Eau De ParfumDiptyque
The WAER edit
Musk,
worn our way.
Different moods. One place in your wardrobe.
Warm florals with an edge
Spicy
A floral heart spiced with pepper, cinnamon or clove — soft petals with real presence.
A familiar feeling
You may know
the family from…
- 01
AlienMugler
- 02
Lost CherryTom Ford
- 03
ClassiqueJean Paul Gaultier
The WAER edit
Spicy,
worn our way.
Different moods. One place in your wardrobe.
Juicy and playful
Fruity
Ripe fruit notes brighten the florals underneath, adding sweetness without tipping into gourmand territory.
A familiar feeling
You may know
the family from…
- 01
Miss Dior ParfumDior
- 02
English Pear & FreesiaJo Malone London
- 03
Ghost Lunar GoddessGhost
The WAER edit
Fruity,
worn our way.
Different moods. One place in your wardrobe.
Heady, opulent and rich
White Floral
Jasmine, tuberose and orange blossom at full volume — the most classically ‘perfume’ florals there are.
A familiar feeling
You may know
the family from…
- 01
GabrielleChanel
- 02
Do Son Eau De ToiletteDiptyque
- 03
DelinaParfums De Marly
The WAER edit
White Floral,
worn our way.
Different moods. One place in your wardrobe.
Sparkling and sheer
Citrus
Bright citrus over a light floral heart — clean, easy to wear, and instantly refreshing.
A familiar feeling
You may know
the family from…
- 01
Light BlueDolce & Gabbana
- 02
Lime Basil & MandarinJo Malone London
- 03
Gucci Bamboo Eau De ParfumGucci
The WAER edit
Citrus,
worn our way.
Different moods. One place in your wardrobe.
Crisp and leafy
Green
Cut stems and fresh petals — a floral with the sweetness dialled back and the greenery turned up.
A familiar feeling
You may know
the family from…
- 01
Flora By Gucci 1966Gucci
- 02
Daisy Eau De ParfumMarc Jacobs
- 03
LunaPenhaligon's
The WAER edit
Green,
worn our way.
Different moods. One place in your wardrobe.
Grounded and warm
Woody
Soft petals set against cedar and sandalwood — florals with real weight and staying power.
A familiar feeling
You may know
the family from…
- 01
Bal D'AfriqueByredo
- 02
Lady MillionRabanne
The WAER edit
Woody,
worn our way.
Different moods. One place in your wardrobe.
Powdery, bright and abstract
Aldehydic
A sparkling, almost soapy lift layered over the florals underneath — the effect that made classic florals feel modern.
A familiar feeling
You may know
the family from…
- 01
A Drop D'IsseyIssey Miyake
- 02
Nº 5 Eau De ParfumChanel
- 03
Replica: Bubble BathMaison Margiela
The WAER edit
Aldehydic,
worn our way.
Different moods. One place in your wardrobe.
