Waer - Build your Fragrance Wardrobe

Meet the new way to wear fragrance.

248 5-star reviews

The longevity is incredible. I'm a fragrance writer so have tested a LOT of perfumes and I'm super impressed.

— Amy B

I love the smell, the staying power and the compliments I get whenever I wear it!

— Kari G

Blown away by how high quality and long lasting the fragrances are.

— Dan B

How WAER works

Step 1

PICK YOUR SCENT

Take our quiz and choose from 14 fragrances,meaning you don't have to commit to just one.

Step 2

CHOOSE YOUR CASE

Choose your colour and take your fragrance wherever you go.

Step 3

SWITCH IT UP

New plans? Different mood? Switch your scent in seconds.

Take the quiz

THE FRAGRANCE WARDROBE

Find one you love. Then find another.

10ml. Made to wear, not just discover. Choose from 14 fragrances to wear alone, layer together and add to your rotation.

SHOP FRAGRANCES

One big bottle vs a fragrance wardrobe

Traditional 100ML perfume

Format

3 x 10ml scents + case

1x 100ml bottle

Choice

Switch between scents

One scent at a time

commitment

Start with 10ml and rotate

Commit to a full-size bottle

Portability

Made to go with you

Usually stays at home

Longevity

20% concentration, lasts 6–8 hours

Varies by fragrance

Made in

UK

Often outsourced

Price

a 2-scent wardrobe starts at £38

£120–300 per scent

Meet your new everyday scent.

Small enough to come with you. Good enough to wear every day.

20% fragrance concentration
Fragrances designed to last all day.
~130 sprays
A month of daily wear from every 10ml vial.
Created by top perfumers
Who created some of your favourite fragrances. You know the ones :)
£20 per 10ml
Build a fragrance wardrobe without committing to one big bottle.

Build your wardrobe

Add more scents and a case to carry them in – or just start with this one.

Order as a refill — I already have a case

Your scents

Add the scents you want in your wardrobe.

Your case

Save on every wardrobe
Swap or rotate anytime
Pause or cancel anytime
Free delivery

Fresh wardrobe frequency

Every delivery includes your chosen fragrances and free shipping.

Order by 2pm for fast delivery

30-day returns

Shipping

Returns

I love the way the perfumes fit into the stylish holder, so you’ve instantly got a purse spray to take anywhere you go.

— Yvonne F

Each day I could pick a new fragrance to try, and each one was different and captivating.

— Jayne B

If you’re on the fence, give them a go. I bet you’ll find a scent you love. Genuinely fantastic scents.

— Lisa W

Frequently asked questions

What is a Fragrance Wardrobe?

You're not one version of you. A wardrobe is a scent for each one. The morning. The desk. The dinner. The night that goes long. Wear them on their own, or two together and make something nobody else has.

How do I know which scent is for me

All of them are, on the right day. Start with the quiz. A few questions based on your preferences we deliver you a personalized fragrance wardrobe. It's a starting point, not a verdict. Or skip it and follow the notes you already love.

How long do your scents last?

Six to eight hours, which is what good eau de parfum does. Yours is 10ml and lives in your bag. So when it fades at six, don't top up the morning. Change into the night.

How many sprays in a 10ml bottle?

130 sprays. Refill it when you need to.

Is it as good as the expensive stuff?

Eau de parfum, not eau de toilette. High concentrations of real oils, made in best in class fragrance houses.

How does refilling work?

Join WAER+. When your 10ml runs out, order a refill. The case stays, you just replace what's inside. Change scent whenever you want. You can also of course just shop scents individually.

What if I don't like the scent?

Swap it. Tell us within 7 days and we'll send another from the collection. Changing your mind is built in.